WalMart Cutting Cost for Fresh Fruits and Veggies

By Annie Bergman

October 3, 2019

Last Updated: February 9, 2012

Wal-Mart Stores Inc., the world's largest retailer, announced Tuesday that it is launching an effort to get healthier foods into homes by cutting the cost of fresh fruits and vegetables, lowering the sodium and sugar content in their "Great Value" brand, and by adding a "Great For You" label to foods high in nutritional value.

And they have a powerful ally in First Lady Michelle Obama.

"The largest corporation in America is launching a new initiative that has the potential to transform the marketplace and help American families put healthier food on their tables," Obama said at the announcement.

And while this move may help improve WalMart's bottom line, at Heifer we know all too well that too many people in the United States have a limited or uncertain availability to nutritionally adequate foods.

Since we also just launched our USA Program, which aims to do the same thing in a different way—by creating sustainable food systems in Arkansas and Appalachia with smallholder farmers—to see such a powerful player like WalMart step in and help make better foods affordable to more people is a positive step.