"First, boast more. ... In fact, here’s the record: antipoverty work saves around 32,000 children’s lives each day. ..."My second suggestion is to focus not just on poverty relief but also on wealth creation. The best way to overcome poverty isn’t charity but economic growth, trade rather than aid. ..."My third suggestion: punchier marketing. Humanitarians tend to flinch at the idea of marketing, thinking that’s what you do with toothpaste. But it’s all the more important when lives are at stake."
